Marketing that works, without wasted spend.
I’m Laura Liévano, a marketing strategist based in Montréal. I build, improve, and scale marketing engines for growing businesses: a clear brand, a system your team can run, and growth you can measure.
Many of my clients are companies I used to work for.
- AI productivity app
- International education company
- Fintech startup, later acquired
Your marketing isn’t short on ideas. It’s short on a system.
Most teams I meet are busy. Posts go out, ads run, emails send. What’s missing is the part that connects the spend to the result, so nobody can say what’s actually working. That’s the part I build.
Three ways to work together
Every engagement is tailored to where your business is today, so each one starts with a call. Request a call
From nothing in place to a marketing engine that runs.
For companies starting from zero, or starting over. We build the positioning, the brand, and the funnel, then launch it. If you need a new website, I lead the strategy and trusted partners build it.
- Positioning
- Brand
- Website, with partners
- Funnel
- Launch plan
Proof
Took an AI productivity app from zero marketing to its first 1,000 users and a native app launch.
Find the wasted spend. Keep what works.
For companies spending plenty and unsure what’s working. I audit the channels, the funnel, and the numbers, then we cut, repair, and improve the quality.
- Spend audit
- Funnel repair
- SEO
- Email & automation
- Paid media
Proof
Cut an education company’s marketing spend while improving quality, and helped it win international partnerships.
More of what works, with someone owning it.
For companies with traction that need marketing to carry more weight. I act as your fractional marketing lead and own the full funnel.
- Full-funnel ownership
- Partner management
- Reporting
- Paid media
- Lifecycle email
Proof
Owned the full funnel for a fintech startup later acquired by a global payments leader.
How I work
- I tell you what I see. Bringing up what others have left out.
- If a number is an estimate, I say so. And I show you what it’s based on.
- Every recommendation comes with the reason. So you can make the next call without me.
- I improve what you’ve built. Before suggesting you start over.
10 years of making marketing pay for itself.
I’ve worked on both sides of the table: in agencies, where you sell the plan, and in-house, where you live with it. B2B and B2C, in markets across the Americas.
I start with strategy. When the plan needs a new website or heavy production, I bring in trusted partners and stay accountable for the result. You get one person who owns the thinking, without paying an agency to send six people to a status meeting.
Many of my clients are companies I used to work for. That’s the best review I’ll ever get.
Pro bono
Doing good work with no marketing budget?
Every quarter I take on one pro bono project: two months of workshops and a step-by-step plan, then six months of support. Pitch yours and make the case for why it should be next.
Every engagement starts with a conversation.
Tell me where your marketing is today and what you want it to do. I’ll reply by email, and if it’s a fit, we’ll set up a call.